November 2020, Études

Mckinsey

étude Mckinsey

This is the story of how a new generation of Chinese consumers are powering the global luxury market, and the double-edged sword they present to the world’s leading luxury brands. Set to be the engine of global spending on high-end shoes, bags, fashion, jewelry, and watches, China’s affluent upper-middle class presents an enticing prospect for the world’s designer brands.

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étude Mckinsey

COVID-19 response strategies in Luxury
A perspective on how leading luxury companies act now and how this crisis will change the industry

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